Responsible for marketing communication (including media campaign, marketing collaterals, DM, etc), acquisition program, new product and service launch campaigns as well as new branch opening campaign.
• Responsible for debit card launch and related on-going marketing campaign.
• Conducted MGM program, road show, seminar, co-marketing events with external partners and other events to help acquire and retain customers.
• In charge of the VIP program, differentiating, retaining and attracting more funds from valuable customers by providing differentiated services, gifts, products and marketing programs.
• Implemented reactivation program targeting low balance and silent customers.
• Implemented communication, event and promotion programs to acquire children customers and the parents.
3 SUISSES International, China
Industry:Consumer Durables | Company Type: | Company Size: Company Profile:
2005-7 - 2008-3 Marketing Manager
Location:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Marketing Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
• Designed and implemented the loyalty program; using bonus points, CRM system, VIP cards and differentiated VIP packages to retain best customers and increase sales.
• Reactivated silent customers; acquired and retained new customers through different recruitment promotions.
• Designed different promotional mechanisms to improve sales and marketing P&L.
• Conducted seasonal marketing campaigns and provided related analysis for further improvement.
• Designed and conducted supplementary marketing programs, such as telemarketing and SMS campaigns to increase sales results.
• Managed the marketing budget and prepared sales forecast, monthly business report and analysis.
• Controlled the creation and development of commercial materials to protect brand image.
• Responsible for the selection, purchasing and inventory control of commercial premium.
• Revitalized brand image through advertising and regular catalog diffusion; tracked the effectiveness of various media and recruitment channels.
Advanced Educational Corporation
Industry: | Company Type: | Company Size: Company Profile:
2003-7 - 2005-5 Marketing Specialist
Location:Montreal, Canada | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
• Responsible for direct mail/e-mail campaigns, drafted sales collaterals and involved in telemarketing campaign.
• Developed and implemented marketing awareness campaigns through direct mail/e-mail, association programs, directory listing and virtual trade show.
• Successfully conducted marketing researches to generate valuable prospects and sales in targeted industries.
• Developed sales database and conducted competitor analysis. Siemens Ltd. China, Shanghai Branch
Industry: | Company Type: | Company Size: Company Profile:
2000-8 - 2002-3 Corporate Communication Executive
Location:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
• Responsible for inter-company communication, preparing corporate presentation and marketing materials, management and business reports for customers, intranet, senior executives and employees.
• Coordinated in national marketing activities including advertising and sponsorship, and organized customer marketing events and management meetings.
• Responsible for regional Government Relation, arranging meetings and events between Shanghai government officers and headquarters executives.
• Provided business and informational support to 25 regional offices and joint ventures.
